Felice Fiorino, after working more than 20 years in the fruits and vegetables business, establishes a tomato cannery in the middle of the Agro – Nocerino – Sarnese, famous valley for the production of “San Marzano” tomatoes. Mr Fiorino Senior, with the help and love of his family, will run a company which is going to consolidate its business in the new and complicated international market.
Salvatore and Anna Fiorino, son and daughter of Mr. Fiorino Senior, start running the company. The two dynamic and decisive young entrepreneurs implement a steady expansion and modernisation of the whole business. Those are the years in which the “Fiorino” tomato is exported in Europe and especially in Switzerland.