Felice Fiorino, after working more than 20 years in the fruits and vegetables business, estabilishes a tomato cannery in the middle of the agro-nocerino-sarnese, famous valley for the production of “San Marzano” tomatoes. Mr Fiorino Senior, with the help and love of his family, will run a company which is going to consolidate its business in the new and complicated international market.